Brand Finance’s
analysis this year has found that Lego is now the world’s most powerful brand,
scoring highly on its Brand Strength Index for familiarity, loyalty, promotion,
staff satisfaction and corporate reputation. Other brands to do well on the
Brand Finance Brand Strength Index include PWC, Red Bull, McKinsey, Unilever,
L’Oréal, Burberry and Rolex. Twitter is the fastest growing brand, according to
this year’s research.
